Digital media are computerized tools where we can create, share and exchange information, career interests, ideas, pictures and videos. It Is a collection of different communication channels based on interaction, content sharing and collaboration.

Now days, there are different mediums of digital media like Facebook, Twitter, YouTube, Linkedin, Google+, Instagram, Blog, Pinterest and Foursquare etc where enroled users can create their profiles, upload photos and videos, show out their lives and follow other by using multiple platforms and devices etc. Digital media allows people to discuss ideas, post news, ask questions share links and allow organizations to improve their communication and productivity.

In Digital Media, Social Media Optimization and Social Media Marketing play an important role which help companies to market and build awareness about their products. As digital media is getting viral it needs a check and optimal strategies for better utilization.

Social media optimization is a medium to advertise a product, brand or event which helps companies to get the reviews and feedback about their products and to improve their product and its quality. It makes easy to enhance awareness about a product or a business. It is very similar to Search Engine Optimization (SEO) where the goal is to generate traffic and awareness for a website. Search engine optimization is a method that promotes content through social feature, allowing it to be streamed. It also promotes a product, brand or event using a blend of social media tools. In general, Social media optimization refers to optimally manage a website and its content in terms of sharing at social media. It is a medium of implementing Online Reputation Management(ORM) that means if someone post a bad review about a product, Social Media Optimization Services ensure that the feedback is not the first link to come up in the search engine.

From last couple of years’ Social media marketing has been growing considerably. Companies are investing tremendously on social media budget to gain benefits and increase their selling. From one of the studies in India, it's found that social media constituted 18% of overall online promotion. In India, companies are now involved in allocating separate social media budgets, represent their products on social platforms and follow content strategies for superior engagement. In India, industries have gone through important actionable insights and changes to achieve business results using digital media marketing.

Companies are following some strategies to gain benefits from social media marketing India. The first and foremost thing is building brand awareness, this is the major objective for investing on social media marketing.

Companies are following the trends of investing around 10% of their annual marketing budget. Companies are engaged in multiple social platforms for marketing of their products in India. In India, companies are maintaining their own in-house social media teams. This helps them in strategy making, planning and implementation. There are about 14% of companies in India which have their own in-house social media teams also they outsource their activities to different agencies and firms to gain social media marketing benefits. Two major tools that companies in India are using for social media monitoring and track sentiment analysis are – Radian 6 and Meltwater.

Indian companies are not only focus on traditional objectives like Brand Awareness and Building Community but also using social media for other objectives like Customer Engagement, Leadership and Credibility, Reputation Management, Customer Service, Generate Leads, Research and Recruitment. There are many social media marketing companies in India which have made a strong presence in the Indian and global marketing trends. Few of them are Pinstorm, Techshu, Reprise Media, Ogilvy PR, iStart, K Web Maker, Webchutney, JWT etc. These companies have tie ups with top brands like ICICI Bank, Sharekhan, NIIT, Idea, Tanishq, Hindustan Times etc.

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