The fight between two social media
and chatting platforms are on the right track. SnapChat has emerged to provide
a fresh air to people who are looking for a platform that can be used for
online branding and instant communication. The platform is quite popular in the
year 2016 and is hoped to give high competition to Facebook by 2018 with its
advanced features. Till then, we have a clear winner and it happens to be
Facebook.
It has been a great year for
SnapChat. The success of this new-fangled mobile chatting app has made the
social network giant to put an eye on its features. Yes, we are talking about
Facebook, the undisputed leader in the social networking genre.
Can we conclude and find the ultimate
winner that is good for branding and socializing online?
Let is check what SnapChat and
Facebook has to offer to claim the title as a "winner".
Round 1: Audience
We may not have the exact statistics
with us to make a comparison about the audience for both platforms but we can
certainly say that Facebook is the winner in this round with 1.65 billion
monthly active users, worldwide. No other social networking platform has
emerged to compete and beat this figure yet. SnapChat has only a viewership or
audience around 100 million daily users. So, the winner of the first round is
Facebook.
Round 2: Youth Appeal
SnapChat got admired for its imposing
appeal to the younger users, starting as a fun and instant form of communiqué
among teenagers. Even though it has evolved since then, it is still striking
for the audience aged 13-24, as it forms 60% of its overall audience. What is
more, SnapChat declared that it reaches 41% of all 18 to 34 year olds in the
USA on any specified day.
Facebook may be the most well-liked
social network, but it seems to lose its plea to the younger audience, and this
is mostly credited to the noteworthy rise of the older generations. There has
been a 46% augmentation of new Facebook profiles from 2012 to 2015 for the ages
of 45-54, while a turn down of 25% has been noted at the same time for the new
Facebook profiles of people aged 13-17 in USA. So, the winner of second round
is SnapChat.
Round 3: Engagement
SnapChat has managed to generate
impressive engagement with transient content, but it is still not easy to punch
Facebook, which has turned into an everyday routine for a huge number of its
users. According to eMarketer, US adults spend a standard of 22 minutes a day
on Facebook, while it is predictable that they will be spending 23 minutes a
day by 2018. Rendezvous may be high and it is definitely attributed to the
mobile supremacy, but its growth may not be sufficient in the upcoming years.
This round goes to Facebook.
Round 4: Authenticity
You don't have to like or even
comprehend SnapChat to admit that it brought a new-fangled type of content to
social media, with its explosive development being attributed to the
amalgamation of creativity, plainness and visual content.
It wouldn't be fair to omit Facebook's
own legitimacy back when it started, but as it is directing to a more
established status, we will give this round to SnapChat and its endeavor to
beat the odds of success at an astoundingly rapid rate.
Round 5: Fun
This is the round where both Facebook
and SnapChat are competing hard to find the winner's place. Actually, it is up
to the audience and users who have to decide which platform has the requisite
‘fun' element. Many people no longer find Facebook fun. The platform may be
informative but it lacks creativity.
Alternatively, SnapChat is trying
hard to be taken sincerely, as it is still known as the podium that may turn
you into a dog, or swap your face with Leonardo DiCaprio. Lenses have turned
out to be very trendy for SnapChat and their unvarying update creates a
tendency of trying out the new ones, again, for the sake of fun. SnapChat wins
again.
Round 6: Content
Facebook Pages have fashioned the
idea of acknowledged content in social media and they have been replicated by
many platforms. It is a structured way to allocate content by encouraging users
to stay advanced with a brand's news, while Facebook offers quite a few tools
to enhance this experience.
However, the platform's monetization
has abridged the reach of untreated posts, which means that not anything comes
for free any longer and thus, Facebook Pages are not as effectual as they used
to be, at least not without paying for publicity.
In contrast, SnapChat wanted to
transfigure the idea of recognized content, by encouraging a new set-up of
visual content which focuses on the rendezvous with the user, ensuring that the
reach is not missed during a customised feed that conceals the content you have
liked. Hence, we make Facebook a clear winner in this round.
Other rounds: Video, Instant
Communication, Advertising and Chatbots
In most of the rounds, Facebook wins
for its user friendly interface, high viewership and smart chatting options. In
fact, when it comes to instant communication both SnapChat and Facebook ended
up in a tie.
At the end
, we can say that Facebook is still the clear
winner but SnapChat is emerging out with more advanced technologies to target
mobile users and increase the number of audience and compete with the social
media giant.
, we can say that Facebook is still the clear
winner but SnapChat is emerging out with more advanced technologies to target
mobile users and increase the number of audience and compete with the social
media giant.
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