Search engines use some applications called spiders,
crawlers or robots to analyse our website. The operation of these applications
is the key to optimizing our site.
Its purpose is to store and sort information from our pages
for later use in the search for their users. Our goal is to facilitate this
work the search engines so that we stored for the concepts that we establish.
The criteria used by these screening tools are not disclosed fully pages by
search engines but experience tells us that some of the main concepts used are
ask for the following:
- The
keyword density: This is the percentage of words or phrases with the total
number of words in our site. One of the criteria by which orders the
search results. Do not overuse this technique because the search engines
penalize high densities considering that this is a trap to better position
the page.
- Not
only keyword is relevant in itself, if put in the page title (title) or in
the headers (h1
,
h2 ... h6) are best positioned. - Be
linked to from other pages is vital. It is important that these links
appear visible (the link anchor text) our keywords. The more links to our
pages but we will grow our popularity (Google PageRank). This concept
measures the popularity of a web mainly by the number of valid links that
exist to this. The criteria of what are a valid link or not a search
engine or another is different.
- Search
engines analyse more frequently updated content pages more often increased
his popularity rating.
- It
is important maintain clear structure in the web pages. Each page must be
linked by at least one static text link that search engines can travel all
over the site.
- Search
engines rank only html content so no images or flash content are analysed.
In these cases, we need to describe the contents of an alternative. The
tags of the links and images of our pages should be descriptive and
tailored content.
- Do
not use frames. These prevent the achievement of the content to search
engines.
- Essential
visual site map (for the user) in which we show in an orderly fashion
every page of our website with a link to them. At the same time in each of
the pages should be a link to the site map. This site map can be provided
to hunters leaving it in XML or in the robots.txt file.
Article Tags: Search Engines
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