By: Andrew Daigle
If you're an online marketer and own a website, you know what free
traffic means. You also know there's really no such thing as free. There are
free traffic exchanges that allow you to get free traffic to your website or
promotion, but you must spend your time surfing through other websites to earn
credits. Free traffic exchanges are a great way to get lots of visitors to your
site however, so spending an hour a day surfing, is not a lot to ask if you're
making sales from your efforts.
Free traffic exchanges are a great marketing tool for a many reason. The
best reason is that you get lots of people looking, and hopefully clicking on
your website or promotional pages. But there are hidden benefits to free
traffic exchanges you may not have even considered.
Search engines love free traffic exchanges because of all the incoming
and outgoing links they generate. Plus, the rapidly changing content is another
reason the search engines love traffic exchanges. Exchanges that have more
content also generate a higher page rank, and therefore more traffic, and
increased memberships. The key is to find exchanges that are very active and
have lots of members. The more members they have, the more potential customers
you get looking at your offer and your chances for sales conversions are that
much better. But bigger isn't always better.
Some free traffic exchanges may convert sales like crazy for one person,
and be a complete waste of time for another. If everyone were promoting the
same website or affiliate program is the same traffic exchange for example,
then chances are you would not make many sales. Even if you were promoting the
#1 thing on the internet, if everyone promoted the same program, your chances
are much lower that someone will purchase through your website or link to make
you any money. Also, when people see the same ad over and over again, they get
desensitized to it. Don't fall into this trap. It's one thing to try and sell a
very popular product/service/ebook etc, but it's another thing when a million
other people are trying to do it too. Competition is a good thing, because it
validates your market, but too much competition is tough and it's time to move
on to something else.
We all know clicking on ads in a free traffic exchange can be very
boring, monotonous and can take a lot of time. That's why you need to make the
best of your opportunity or you will just be wasting a lot of your time and
effort on something that just isn't working. If you have your own niche
website, then you already differentiated yourself from the pack. If you are an
affiliate marketer, then you need to find products/services that everyone else
isn't promoting, especially within that particular traffic exchange.
One way to use free traffic exchanges to your advantage is to join a few
at first, and see if your sales pick up. If your sales aren't doing well, then
test out a few more. When you do find a few traffic exchanges that appear to be
generating sales for you, then narrow those down until you find the one, or two
that are working. Now concentrate your efforts on those because they're the
ones you want. At least for now anyway. Things may change, so keep an eye on
your campaigns and if sales seem to be falling off, then it might be time to
change your offer or find another traffic exchange that could pick your profits
up again.
As I mentioned, your individual promotion is everything. If you're
trying to promote something everyone else is, I don't care what traffic exchange
service you're using, your sales conversions are going to be very low, or
nothing at all. You cannot always blame the exchange. Sometimes you have to
look at yourself and think if you're doing all you can to make sales.
If you're going to use multiple free traffic exchanges, and I recommend
that you do, you should get yourself a multi-tab web browser. Many of these
browsers are free and run on PCs and MACs. The tabs feature allows you to have
one web browser open with multiple tabs each going to a separate website. You
could easily put 5 or 6 of your free exchange sites in these tabs, and earn
credits for all of them at the same time. So instead of surfing for 1/2 an hour
or an hour earning 200 hits for one exchange, you could earn 200 hits for 5
exchanges in the same amount of time. This is a huge time saver and multiplies
your earned hits by 5X or 6X.
Getting free traffic to your website is a lot of work. If you don't have
the money to spend on full blown PPC (pay-per-click) campaigns like Google
AdWords, free traffic exchanges are a great way to get the traffic you need at
a very good price. Free!
Author Bio
Andrew Daigle is owner and creator of TrumpTraffic.com, a Free Traffic Exchange www.trumptraffic.com,
DXInOne Free Training Site and Forum www.dxout.com and Google AdWords Training
www.adwording.com
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